01Digital marketing
The owned channels around your ads and marketplaces — content, social, email, and SEO — run as one system.
Share your site, listings, and channels. We will come back with the first three digital marketing actions we would take.
Paid ads and marketplace listings can move product this month. They do not replace a site people can find, an email list you own, or content that still works after a campaign ends. Those pieces often sit with a different freelancer, and the brand looks different in each place.
Vyn Tech Consulting runs digital marketing for US-based brands as the owned-channel layer next to Performance Marketing and marketplace work. Search has its own page when you need that depth. Paid media lives on the advertising page. This page is the connective work: content, social, email, and measurement.
02The work
Channels you own or rent without a media bid — planned so they do not fight your ads or listings.
01
SEO and content belong together. We plan the pages and articles that should exist, then keep them honest about the catalog. Deeper technical and on-page work lives on the SEO page when that is the main job.
02
Posts, short video, and community replies should look like the same company as your listings and packaging. We plan the cadence and the creative with the team that already designs those assets. Paid amplification sits on Performance Marketing.
03
Flows and campaigns for Shopify or Klaviyo, plus landing pages that continue the same offer. We keep the list work tied to inventory and the store, so a campaign does not send people to a product you cannot fulfill.
03Fit
US-based brands that already sell on a marketplace or store and need the owned channels — search, content, social, email — handled by the same team, without treating digital marketing as a pile of disconnected retainers.
04The process
We map where customers already find you, pick the owned channels worth running, make the work, and measure it against store and listing outcomes — not follower counts alone.
01
Where customers already find you, and which owned channels are unused.
02
The two or three channels worth running before adding more.
03
Content, email, and social that match the brand and the catalog.
04
What people actually did — not vanity counts that ignore sales.
05
Keep what helps the store and listings; stop what only fills a calendar.
05One team
A social calendar that ignores inventory, or SEO that ignores ads, wastes time. We already sit on the store, the marketplaces, and the media plan, so digital marketing has to fit that system.
06Related
07Complimentary
Share your site, listings, and channels. We will come back with the first three digital marketing actions we would take.
08Questions
Performance Marketing is paid advertising — Meta, Google, Amazon, Walmart, TikTok, and related channels. Digital marketing here is the owned layer: SEO, content, social, and email. Many brands need both.
Paid ads are scoped on the Performance Marketing page. If you need both, we plan them together so creative and landing pages match.
Yes. Open the SEO page if search is the main job. This page is for brands that need more than one owned channel.
No. We will not promise follower growth, inbox rates, or traffic targets we cannot see in your accounts.