Amazon & Walmart Marketplace Management for US Sellers

It covers the full account on each marketplace, not just one piece of it. On Amazon that means Seller Central management, new listing creation, SEO and keyword research, ongoing listing optimization, and PPC management. On Walmart it means Seller Center management, marketplace setup, listing and catalog management, Walmart SEO, listing optimization, and Walmart Advertising. All of it is run by the same team under one plan, so listings, search visibility, and advertising work from the same strategy instead of being handled by separate people who never talk to each other.

No. We work exclusively with US-based businesses selling on Amazon.com and Walmart.com. Staying focused on the US marketplaces means our strategy, benchmarks, and account work are built around US buyer behavior, US compliance requirements, and the US competitive landscape, instead of spreading across regions we don't specialize in. If your business is based outside the US or you're selling primarily on a different Amazon marketplace, this particular service isn't set up for that.

It depends on your catalog size, how many products need active management, whether you sell on Amazon, Walmart, or both, and whether you need a full account rebuild or ongoing management of something that's already working. Because that varies so much from one seller to the next, we don't quote a flat number upfront. We start with a free audit of your catalog and current setup, then come back with a scope and cost that actually matches what your account needs, not a generic package.

Yes. Some brands need the entire account managed, and others just need one specific problem fixed — a PPC account that's burning through budget, or listings that get traffic but don't convert. We scope the work around what you actually need, so hiring us for one service doesn't mean signing up for full account management you didn't ask for.

No. You stay the owner of your Seller Central account the entire time we work with you. We're added as an authorized user inside your account, not given ownership of it, so you can see everything we do, pull your own reports whenever you want, and end the relationship without losing your account, listing history, or reviews.

Yes, and that's actually most of the accounts we take on. Very few sellers who come to us are starting from zero. We begin with an audit of what's already live — current listings, ad spend, keyword rankings, and account health — so we know what's working before we touch anything. Nothing that's already generating sales gets disrupted while we fix the parts that aren't.

Launching a campaign is the easy part. What actually moves ACoS is the daily work after that: adjusting bids, adding negative keywords, shifting budget away from targets that are just spending toward the ones that are converting. Amazon PPC management means someone is watching that every day instead of checking in once a month, so wasted spend gets caught early instead of showing up as a bad ad bill at the end of the year.

Both, and they don't work well as separate services. Your listing content and keyword placement affect how a product ranks organically, and organic ranking directly affects how efficiently your ads perform. Splitting SEO and PPC between two different vendors usually means neither one is looking at the full picture. We manage Seller Central, listings, SEO, listing optimization, and PPC as one connected plan for that reason.

Amazon typically re-indexes an updated listing within a few days, so changes to your title, bullet points, and backend search terms start reflecting in search relevance fairly quickly. Actual ranking movement takes a bit longer, since Amazon weighs conversion rate and sales velocity over time, not just where your keywords sit. Most listings need a few weeks of consistent traffic after an update before the new ranking position settles in.

Amazon and Walmart both reward relevant, well-optimized listings, but they weigh things differently. Walmart's ranking leans more heavily on price competitiveness and fulfillment speed alongside listing content, while Amazon leans harder on sales velocity and click-through data. A listing built purely around Amazon SEO logic often underperforms on Walmart because it's optimized for the wrong signals.

Yes. Walmart Advertising, including Sponsored Products through Walmart Connect, is managed alongside your SEO and listing work rather than as a separate, disconnected service, so ad spend and organic ranking are working from the same strategy instead of competing for attention.

It covers the operational side of your Walmart presence — order and inventory oversight, pricing checks, performance monitoring, and resolving issues like listing suppressions or policy flags before they cost you sales. It's the maintenance layer that keeps the account healthy while the rest of the strategy runs on top of it.

Yes. WFS setup and ongoing inventory alignment are part of our marketplace setup and Seller Center management work. Getting fulfillment set up correctly affects your standing in Walmart's search results, so it isn't treated as separate from the rest of the account.

That depends on your catalog and category, so there's no blanket answer, but Walmart is a real, growing channel with meaningfully less seller competition than Amazon in most categories. For a lot of Amazon sellers, adding Walmart isn't about replacing Amazon revenue, it's about capturing sales that were never going to happen on Amazon in the first place. A free audit of your catalog is the fastest way to see whether it's worth it for your specific products.